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Our Vision

Are you embracing failure?

Failure is a prerequisite of success. Avoiding it is like standing under an umbrella and hoping that you can bask in the sun one day. We want to shake the idea that failure means you’re doing something wrong or you’re not on the right path. The truth is a string of failures is as valuable as an Ivy League education, and you’ll probably learn more.

FB4S isn’t just selling merchandise. We’re selling a new way to think about growth and success, and we put our money where our mouth is. As our community grows and we keep hitting our own goals, we’ll roll out a financial support program for entrepreneurs who put themselves and their dreams on the line.

The program will include clinics that share our insights with those who are just getting started to give them a leg up in the brutal world of capitalism. The other half will be funding for the most worthwhile and socially responsible projects that align with our community’s values.

Why do we do this?

We know how hard it is to build a business on nothing but an idea. When you have no capital, no backers, and you’re running out of motivation to keep grinding, that’s when we want to step in and lift you up because we’ve been there too. You have to fail to succeed, but if we can help, you might not have to fail completely.

So, get the merch.

When you join the FB4S community, you’re entering a world where people understand that the struggle is not just real; it’s necessary. It’s the lifeblood of a winner. With FB4S, you’re repping an idea that has the power to pull everyday doers and movers into the spotlight. More than that, you’re putting your money to work in a way that will directly impact real people who share the FB4S vision.